1) Message – does your marketing message contain and promote your Unique Selling Proposition? If not (and most marketing messages don’t) then this is the first step of implementing the “basic” marketing rules to your business. If you do not know what a Unique Selling Proposition is… well… why even begin to look at the latest and greatest marketing techniques in the first place? Walk before you run, grasshopper.
everwebinar bonus (www.youtube.com) Tip 6: Get the date right! This is a personal one with me. Eighteen months ago I marketed a webinar that was important to me. I had sweated over every detail. Or so I thought. The date? The evening of November 4th, 2008. You see – I work in Europe. I had completely forgotten it was election night in the USA. Complete collapse of webinar!
Grammar and Spelling it is everwebinar bonus (www.youtube.com) extremely important for your article to be free of spelling and grammar errors. Spell checks are great, but they don’t catch everything. Make sure you double-check your work.
There are also online classified ads over the internet and you are free to use them for your marketing. Just remember to post on the niche that you are targeting so you can make the most out of it. Try to comment on other blogs too which are related to your niche and make a link to your site. Make a useful and logical comment, so people will be attracted to look at it.
Write a Book (from your Blog) – I started a blog several years ago around my favorite hobby, and wrote an article a week. After two years I had well over 100 articles. It took me only a few hours to stitch the 100 articles together into a draft book, which I then handed over to an editor to clean up. With online and “on demand” publishing I did not need to go to a publisher – I was able to list it myself on Amazon in just a few days.
So, before you go ahead with setting up your website, think about webinars first. It will really save you a lot of time and money, plus you’ll make a lot of sales!